Brand activations & events · New York

Experiences your guests won't forget, without the stress

For launches, brand activations, client-facing and influencer events, pop-ups, press days, and retreats. We bring the wellness moment to your event, with vetted talent matched to your brand and headcount.

Plan an event See formats

Created for On Running, Prose, Lightning Society, and more.

We bring Sound bath· Meditation· Breathwork· Yoga· Pilates· Movement

Masha Shakurova leading a sound bath at a premium venue

Why brands book this

We handle the moment, you run the event

A great activation lives or dies on the talent showing up and setting the right tone. That's the part we take care of, so your team can focus on the rest of the event.

On brand

Tuned to you, not a template

Instruments, music, script, and pacing tailored to your brand and your guests, never a generic studio class dropped into a beautiful room.

Content-ready

Moment worth capturing

Calm, cinematic, and photogenic. The kind of experience guests remember and want to capture, without a phone ever feeling out of place.

Turnkey

One contact. Zero flakes

We handle the talent, timing, and logistics, and we show up early.

What we create

One partner. Any format, any scale

Lead with a signature sound experience, or build a multi-part wellness activation. Need five yoga teachers for a festival or a breathwork lead for a retreat? We staff it from a network we trust, and you still deal with one person.

Signature

Sound bath activations

An immersive, unforgettable centerpiece for launches, retreats, and VIP moments. The experience guests are still talking about on the way home.

Movement

Yoga & movement events

Classes and flows for pop-ups, festivals, and influencer mornings, staffed to any headcount with vetted teachers.

Reset

Breathwork & meditation

Guided resets for press days, offsites, and retreat programming: grounding, simple, and easy to slot into a run-of-show.

How it works

Easy to brief. Easy to trust

Brief us on the event

Vibe, guest count, venue, and brand guidelines. We'll propose formats and one clear, all-in quote.

We bring the talent

We lead the session ourselves or place the right vetted teacher, matched to your brand, and coordinate the timing with your team.

We show up and deliver

We arrive early, deliver on brand, and give your guests a genuine reset. A short recap and headcount on request.

Experiences created for

On Running Prose Lightning Society Moonrise Space QC Spa

Masha Shakurova, sound meditation facilitator

Who's behind it

A facilitator brands trust, and a curated network behind her

Masha Shakurova is a New York-based sound meditation facilitator who has created experiences for premium brands, members' clubs, and creative teams across the city. She's the rare talent who is both a genuine practitioner and a reliable producer's partner: early, prepared, and easy to work with.

For anything beyond her own practice, she brings a hand-picked network of vetted teachers, so a brand gets one relationship, consistent quality, and the right talent for any format or scale.

mashashakurova.com →

Plan an event

Planning something? Let's make it effortless

Tell us about your event and we'll come back with formats and an all-in quote. No coordination headaches on your end.

Or, if you prefer, reach us by email: hello@practiceasis.com.